Tips to Web Success.

Customer's are #1 and should be treated that way. When a person visits your website, you have their attention for that point in time. You either need to use it or you will lose it - fast. Most visitors have short attention spans, so you need to design your site homepage so that it grabs their attention and provides what they are looking for right away. Don't overcomplicate your website homepage, as best results will be obtained if you make it very clear where to click to find what they need.


Not all computer's are created equal. Your site needs to satisfy the needs of customers, not the company. So, don't post content which is not really useful to the site's customer. And avoid over-flattering marketing hype about the company. It inflates the ego of the company more than it helps your customer.


Customer feedback is the best way to give them what they want. Keep the visitor involved and make them feel like a valuable contributor, actively asking for their feedback and suggestions. Asking for communication from your visitors and answering promptly, will allow you to capture their e-mail address. This will allow you to communicate with them long after they have moved on and forgotten about you.


With all the information on the web, people are up on current events more than ever. You need to have content on your website which is timely and relevant to the customer's life. Posting month-old news is not interesting. Yes, you need to have product information and other information on your site that won't change much, but you can also post more timely content. You can, for example, post content about how your products can be used in certain situations in life and provide tips and techniques - things which are immediately applicable and solve a problem.


If you give your customers something to look forward to, they'll be back. Use newsletters, out-going email, contests, forums, clubs, auctions - anything that will cause people to return to your website. When posting links to other websites, don't just send your visitors somewhere else, they may never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window.

Trevor Williams
Best Scratchoff Labels

The Good ol' Days

"The good ol' days.... I guess they are a changing".

Click here, click there, click this, choose a background color, finally click "Done", and presto! You just created your first website. It wasn't much, but the feeling of accomplishment for the average web surfer was overwhelming. Who else could make their very own website, let alone in record time? No one but this webmaster.

That was then. Well, you can still create a website just as easily, but in order for it to mean anything, you really need to be a Jack of all Trades when it comes to content.

You need to be able to write articles of interest with enough content to make it worth reading. Maybe even add a tag or link here and there to bring them back. Write a blog to let people follow you and your accomplishments, promote your business or website, build links, back links, up links, followers, friends......
In order to rank in the search engines, you need to use all of these elements in combination with your content. Search Engine Optimization? It's here, and it's the new beast to conquer. It will definitely benefit a person in today's internet to do their homework, follow a blog or two about the beast, and see if you can push your way to the top.

Trevor Williams
http://www.bestscratchofflabels.com/